For the CEO looking to increase their company’s innovation output
Deep Dive Innovation: The innovation workshop that gets you out of stagnation and into delivering customer-centric solutions
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»With his professional preparation and wealth of experience, Peter got us to ask the right questions and develop new, inspiring perspectives on our markets – with immediate results. At the end we had multiple projects lined up.«
Jörg Wieczorek
Geschäftsführer OTC der HERMES Arzneimittel GmbH
What if you’re only scratching the surface?
You’ve got a pool of curious and creative talents. And you’re already using design thinking principles. Still, it feels like you’ve hit a plateau in the innovation process.
With crisis mode being the new normal, it’s gotten harder for your employees to tap into a truly creative, open-minded state and not fall back on tried and tested solutions.
Add to that the everyday worries of making a mistake or saying the wrong thing, and you’ve got the perfect recipe for nipping innovative ideas right in the bud.
For lasting change, leverage the power of an innovation workshop to
- step out of high costs and stagnation.
- create an uplifting atmosphere to rediscover the joy of innovating.
- deliver new solutions that put a smile on both your innovators’ and customers’ faces.
Four reasons why you and your employees might be short on innovative ideas:
1. Staying at surface level.
Tools and methods are a fantastic way to kick off creativity. But if you only target your cognition, your mind will gravitate toward the familiar. You need self-awareness and a conscious effort to step out of old mind patterns when charting into unknown waters.
2. Being stuck in success stories.
Often, it’s easier to stay in successful patterns from the past than to dare make a radical move that comes with risks. But fresh and innovative ideas happen best when you free yourself from old designs (no matter how successful they were) and ask yourself: “what if…?”
3. Struggling to adopt a change-oriented mindset.
We can often tell when something needs to change but struggle to see beyond the tried and tested. New solutions in the innovation process need new approaches, new mixed dynamics, and someone to let fresh air in.
4. No follow-through.
Nothing puts out the fire of motivation (and trust) faster than squeezing all your brain juice into something new, only to see it later rejected by management, because the decision-makers weren’t included in the process.
Activate your curious researcher within, it’s time for…
Deep Dive Innovation
An innovation workshop for companies stuck in “this-is-how-we’ve-always-done-it” and who are ready to boost their innovation output and rediscover the joy of creating and serving their customers.
Combine the creative process with mindset support to enhance the innovation process.
In this innovation workshop, your talents will:
Develop concrete and new customer-centric concepts
or prototypes ready to be tested and implemented.
Challenge the status quo
through mindset hacks that encourage them to let go of their fixed attitude and tap into their natural resources.
Leverage an empathetic culture
so that collaborations run smoothly and everyone feels free to bring forward unexpected and innovative ideas.
Learn to focus on what’s essential,
even if they’ve struggled with overwhelm and multitasking in the past.
Gain new motivation and purpose
by deepening the understanding of their customers and their needs.
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»Peter took on the challenging task of facilitating a team-building event for our new marketing department of 55 employees from over 20 different nations. With Peter, we managed to bring many different cultures together in a creative environment away from normal office life, develop real team spirit, and strengthen mutual trust sustainably. Thanks to the ideation process tailored to the target group, we developed over 400 ideas and 12 selective concepts in just three days that we will now pursue in our business. All the participants were and are still thrilled! Heartfelt thanks for these valuable 3 days!!!«
Ulf Wentzien
former Senior Vice President, Marketing CAS Covestro AG
The three innovation process pillars:
Inspiration with Trends
To get everyone out of their mental comfort zone, we first dive deeper into customer needs and learn how to ask the right questions. This ensures we approach our innovation process from a curious and empathetic mind that allows for fresh, customer-centric, and meaningful solutions to emerge.
Creative Tool Set
With the help of our toolkit of creative exercises and design thinking methods, we allow our mixed-talent teams to discover new innovative ideas and develop prototypes and concrete concepts.
Mindful Innovation
A mindful approach helps you to focus on what’s most essential and to become aware of your natural biases and usual decision patterns that can get in the way of creative breakthroughs. It also reduces stress and increases the sense of safety you need to feel free to experiment, take risks, and make new decisions. (This is the basis of delivering cutting-edge solutions, yet is exactly what’s missing from many innovation workshops.)
Deep Dive Innovation at a glance
A two-day cross-departmental in-person innovation workshop
to help you develop new marketing or product innovations.
Diverse and mixed-talent teams
assembled from different departments participate to create new solutions and exciting networks within the company.
Set at an inspirational off-site location
to support you and your employees to get out of firefighting mode and into creation mode.
Design, flow, and facilitation
of the innovation workshop by Peter Schmidt (including mindset hacks to leverage the power of a focused and curious mind).
Visual prototyping
with an illustrator and more experts and customers.
Kick-off and briefing/debriefing
plus added support with implementation and optional coaching.
Optional Add-on: Mindful Introduction
in the preparation phase so you can bring your best self to the event
Deep Dive Innovation is the innovation workshop for you & your employees if…
You want to stay ahead of the curve, anticipate future trends, and go home with tangible breakthrough ideas and concepts.
You know that the constant firefighting and resting on past successes make true innovative ideas difficult to achieve – and you’re ready to change that.
You’re aware that groundbreaking innovation work needs to go beyond tools and chaka chaka workshops, and you’re curious to see how a mindful approach can open doors to better the overall innovation output.
If you’re looking for a more profound shift in innovative thinking in your innovators alone and set up the establishment of an innovative culture, feel free to check out my innovation mindset coaching program here.
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»The conceptual approach of working intensively on key topics in changing pairs, coming from trends and innovations, strongly convinced me. The diverse composition of participants from all areas of the company and the ‘out-of-the-box’ perspective allowed us to generate some promising ideas. Peter excelled at alleviating the concerns of the ‘non-expert’ participants, inspiring everyone involved, and steering the workshop in the right direction.«
Umut Sezer
Management Bad Heilbrunner Naturheilmittel GmbH & Co. KG
Hi, I’m Peter Schmidt – the creator and facilitator of Deep Dive Innovation
In the 20 years I’ve been facilitating innovation workshops, I’ve noticed that teams generate the best results when they’re supported not only with the framework and structure of a creative process but also in the appropriate mindset to navigate it.
The creative innovation process is so much more complex than what you see happening on the surface. That’s why a mindful approach makes all the difference in uncovering innovative ideas.
What I enjoy most about my work is finding new ways to overcome the inner subconscious hurdles that keep us from accessing our full potential and creating atmospheres of safety that enable newness to emerge more easily.
Seeing participants enter a state of flow and joy while doing what they love still gives me goosebumps to this day.
Got questions about the innovation workshop?
How is this workshop different from the ones we’ve done before?
If you want to be creative continuously and not fall back on success stories, challenging current processes and patterns is key.
For that to work, we need to tap deeper into our minds. We do this at Deep Dive Innovation by reducing the white noise and distractions, working with our subconscious rather than against it, and enhancing our focus. Establishing psychological safety is another crucial component – so that the participants can show up as their full selves and feel encouraged to experiment.
No one knows our market as well as we do, so why do we need this?
The more you’re convinced that no one knows the market better than you, the more susceptible you are to becoming blind to new developments and insights. In this workshop, we encourage you to connect to both the known and the unknown. That’s why we utilize the beginner’s mind and look for new ways to support curiosity.
How do I know we’ll be able to use the concepts we develop during our time together?
We’re pressed for time. Can we make this workshop shorter?
It’s time to unlock innovative ideas
Trying to innovate without addressing the underlying structures and patterns that keep us in the familiar is like trying to ride a bike in the sticky mud.
(You don’t get far, it’s no fun, and you might even need to clean up the mess later.)
You’re here to inspire others with your enthusiasm for a new future and set the foundation for sustainable innovation.
So let’s kick stagnation and customer dissatisfaction to the curb and remind your stakeholders why they put their trust in you in the first place by approaching the innovation process from a mindful angle.
You need people behind you who are awake, present, and capable of addressing future challenges. (Because spoiler alert: they always come.)
I’m here to support you in all your creative thinking endeavors.
Onwards, forward, as Ted Lasso would say.
Peter Schmidt